• Pop-up Shop: Bitching & Junkfood

East London is where it all happens which you could argue has some of the most fashionable inhabitants that London has to offer. We’re not talking prim and proper like the Chelsea lot, quite the contrary to that really. East Londoners are trend setters in their own right, with the majority of them dressing in eclectic pieces for an individualised swagged out style that is completely fearless, pushing the boundaries to deliver mesmerising street style looks.

Amongst the all the kebab shops and graffiti,  the east end is home to a homage of international avant-garde fashion brands and concept stores like LN-CC, Wolf and Badger and Goodhood. Vintage clothing stores with handpicked garments and accessories are also a huge part of the culture lifestyle of the east end.
Shopping in east London is one of my favorite shopping haunts you’ve got brick lane, Spittafields market and more recently Box Park in Shoreditch. This little arrangement of shops right by Shoreditch station hosts some really cool quirky shops that sell things that you know you just won’t find on the high street.

Box Park has a really cool addition that fits in perfectly with quirky kitsch fashion of the east end. Bitching and Junkfood has just opened their pop up shop it was founded by Kathryn Blunden’s and Marion Bergin who have come to together with backgrounds in the history of art and fashion. The pair have produced a collection that see’s inspiration from an amalgamation of Blunden’s anti podean beach childhood with Bergen’s Hibernian winter background.

The pair are from opposite sides of the globe and both moved to London to purse budding careers in the fashion buying and design. The designers became the best of friends in which their relationship transpired into a successful design partnership.

I’m obsessed with this wearable art label, they have a collection that comprises of a lot of interesting digital print lycra, jersey, vegan leather and fur outwear. I love the fact that you can really see the designers personalities and inspiration in the clothes, the pair are hands on and passionate about their collections ensuring that they keep their brand niche with their own signature style, which they ensure this happens by designing their own prints and sourcing textiles.

The brand is stocked in top online stores and concept shops internationally, where you’ve probably seen their denim collection in Urban Outfitters and on ASOS. Their collection is really something, infused with pop culture of the digital world with playful graphic prints, with garments that clash more colours than the rainbow. I love the way that they contrast texts and use bold neon colours in shaggy designs, this all contributes to a individualistic style aesthetic for the brand.

Their style is signature to them, instantly recognisable with that uber cool conceptual art infusion to bring a collection that is fun and dynamic that celebrities like Rita Ora, Jessie J, Kelis and Iggy Azaelia just can’t get enough of.


Check them out; I had a chance to go down there. These are my favourite pieces that I might just have to buy!



















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